Upfront Pricing

A New Bergstrom Shopping Experience

Transparent Pricing On All Vehicles

In 1982, we started as the smallest dealer in the state. We are now the largest dealer and our team represents every brand sold in Wisconsin. Our success is based on taking great care of our guests and making a difference in the community.

With the introduction of Upfront Pricing, guests can expect pricing clearly displayed on each vehicle to provide you with a fast and friendly buying experience. The price is based on equipment, product availability, demand and age in inventory. We know our low, upfront pricing is highly competitive because we do extensive market research.